Many scholars and an increasing number of governments now collect data on subjective wellbeing (SWB). SWB refers to an individual's own report of his or her sense of happiness or life satisfaction. These subjective accounts have been shown to be systematic and informative of the individual and social conditions in a country that are conducive to a high quality of life. The proposed numerical targets for reducing tobacco use and harmful use of alcohol derive from the World Health Assembly resolution 66.10.2 propose the 2025 target of reducing harmful use of alcohol by 10% be increased to 20% by 2030.